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"Good design is actually a lot
harder to notice than poor design,
in part because good designs fit
our needs so well that the
design is invisible"

― Donald Norman

Who I am

My name is Gerben van Erkelens and I like to do graphics. I’m a creative visual designer in the broadest sense of the word. I like to keep things clean and simple. The design should fit the message being it in print, an animation or an user interface. I always deliver a tight product in close cooperation with all stakeholders.

About me

Latest thoughts

Last three random thoughts about design and smaller things I like to share. Please bear with me though as my Dutch English sometimes takes the overhand 😉

The Power of Micro Animations in Visual Design

Visual design is an essential aspect of user experience, and it plays a critical role in shaping how users interact with a website or application.…

And I quote…

It’s that time of the year again where certain festivities are coming up, where people celebrate another year to come to an end and a…

Setting up a Design System for Vanderlande

Within the company I work we mostly relied on our visual identity guidelines to design for print, video or animation. Those guidelines were written very…

All my thoughts