Thoughts
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Corporate Branding and the human mind
“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association). The visual brand, although always clearly in sight, isn’t something people are aware off normally. For example, you look at a car and recognize it is…
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A thing about Ownership
The last few weeks the term (or should I say buzz word) Ownership seems to come past my desk a bit to much. I find that one of the most astonishing things that happen in large corporate businesses. In the essence ownership or giving someone (or a department) ownership about something is a good thing.…
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Making mistakes and finding it out the hard way…
Is that the typical truth? I tend to think it is not, it’s the proper way of finding things out. Without failing now and then or without making mistakes I believe you will never reach the best possible outcome. Think of it, how many times did you create something and afterwards immediately feel it could…
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A corporate identity for TKB
Starting a company seems to be in the family. Recently my father-in-law started a new company, basically as a freelance carpenter. If you need something fixed, made or just need maintenance? Then TKB can do the job ;-). I’ve created a plain and simple logo for him, accompanied with letterhead and businesscards consistently simple. Nothing…
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New challenges to come!
After having worked nine years as a graphic designer for Quipment (QTwee Group after it went bankrupt) I’m glad to announce I’m starting at Vanderlande in Veghel next week. Vanderlande is mostly known as a supplier for material handling solution for baggage handling in airports (like Schiphol Amsterdam Airport), but also solutions for Warehousing and…
