MENU CLOSE

Category / Thoughts

    Loading posts...
  • And I quote…

    It’s that time of the year again where certain festivities are coming up, where people celebrate another year to come to an end and a fresh new one starts. It also seems a time though where lots of inspirational content is produced or being reused. Last days I already came across several fancy sounding quotes…

  • Design System Vanderlande

    Setting up a Design System for Vanderlande

    Within the company I work we mostly relied on our visual identity guidelines to design for print, video or animation. Those guidelines were written very high-level to provide some freedom for each designer. That turned out to give more questions than answers. The guidelines were written clear enough but left a lot of room for…

  • Maintaining a portfolio in a collaboration world

    It’s that time of the year again. Full of festivities and family time (especially with the new addition to the family) but also a time to think about the past months. What did we achieve this year, what have we done and mostly how did I evolve the past year. As every year it is…

  • Why changing because others do isn’t always a good thing.

    Have you been in situations where business opponents made certain changes in their visual brand identity? Which lead to colleagues screaming for something similar? As if the apocalypse is imminent when you don’t change? And in the meantime destroying the positive experience for your user?I’ve certainly been in one of those situations and things fade…

  • Corporate Branding and the human mind

    “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association).  The visual brand, although always clearly in sight, isn’t something people are aware off normally. For example, you look at a car and recognize it is…