Direct email KLM E-meal

For my study we needed to create a design for a direct email. We decided to take the KLM (Yes from the airplanes) as subject and in specific: the possibility to choose your meal in advance before your flight. So no more surprises on board, because you’ll already know what’s for diner. We named the service e-Meal. Everything is created from scratch, from the design and text to the HTML that was used for sending the email. I worked together with Randy Hatumena on this assignment, so he gets half of the credits!