Corporate identity for dentist

It’s been a while since I’ve added something to the portfolio section. It’s not I didn’t create anything, just not something worth mentioning, although there are some posts coming up. Below you’ll find a logo I created for Naomi Doelen a dentist in Amsterdam.

It’s always difficult to create a logo that’s simple but clear. I think I’ve managed that with this one. Everyone will recognize the tooth. The challenge was to come up with something that was similar to other dentist’s logos but different at the same time. After finishing the logo I also created a letterhead, envelope and business card.